impactful work i’ve done
“Who can embed this video on the website?” *raises hand*
“Anyone who can help A/B test this message?” *raises hand*
“I need help writing in a different voice!” *raises hand*
“Can anybody wirte this copy?” *raises hand*
Copywriting might appear straightforward, but mastering it is quite the challenge. My journey has not only deepened my understanding of strategy, marketing, and editing, but it's also given me the opportunity to support various teams in reaching their objectives. Below, you'll find a selection of my work, including articles, press releases, and web content.
Links to examples below. Full writing portfolio: jessicamorrobel.contently.com
Example: Managing Google Maps
ASSIGNMENT
While at Google, I spearheaded the creation of concise, accessible editorial content for Google Maps in both English and Spanish. This content, referred to as editorial summaries, emphasizes information about businesses rather than promotional details. For instance, you might come across descriptions like: “Seasoned grilled meats, vegetables & seafood dishes served with featured monthly tequilas.”
Below, I’ve shared more examples for you to explore. Who knows, you might recognize some of these spots!
DIGITAL COPYWRITING
As a writer, I have a chameleonic ability to make necessary shifts to make content distinct and visible for different genres. Below are examples:
Press / Media Copy
Univision Chicago to Premiere First-Ever Bilingual Documentary “Rostros del 2017” (Univision Press)
Univision NOW Launches Program for Armed Service Members (Univision Press)
Univision Taps Sportsrocket to Live Stream Inaugural Prospects Cup (Univision Press)
Dominic Fails Named Senior Vice President of Local Media Sales for Univision Communications Inc (Univision Press)
B2C
Fall Trend: Tweed & Plaid (Latina)
Beauty Obsession: Fall Ponytails (Latina)
B2B
Boca Raton Resort & Club, A Waldorf Astoria Resort Rebrands to Waldorf Astoria Spa (American Spa)
Dermalogica Expands Educational Platform (American Spa)
Completely Bare Rebrands as Spruce & Bond (American Spa)