impactful work i’ve done

“Who can embed this video on the website?” *raises hand*

“Anyone who can help A/B test this message?” *raises hand*

“I need help writing in a different voice!” *raises hand*

“Can anybody wirte this copy?” *raises hand*

Copywriting might appear straightforward, but mastering it is quite the challenge. My journey has not only deepened my understanding of strategy, marketing, and editing, but it's also given me the opportunity to support various teams in reaching their objectives. Below, you'll find a selection of my work, including articles, press releases, and web content.

Links to examples below. Full writing portfolio: jessicamorrobel.contently.com

Example: Managing Google Maps

ASSIGNMENT

While at Google, I spearheaded the creation of concise, accessible editorial content for Google Maps in both English and Spanish. This content, referred to as editorial summaries, emphasizes information about businesses rather than promotional details. For instance, you might come across descriptions like: “Seasoned grilled meats, vegetables & seafood dishes served with featured monthly tequilas.”

Below, I’ve shared more examples for you to explore. Who knows, you might recognize some of these spots!

DIGITAL COPYWRITING

As a writer, I have a chameleonic ability to make necessary shifts to make content distinct and visible for different genres. Below are examples:

Press / Media Copy